Putting the 'extra' into extraordinary
From ideation and incubation to strategy and execution.
A step by step approach towards capturing relevance in the marketplace.
COMPANY OVERVIEW
Point A2B supports entrepreneurs, executives, and managers in the execution of their visions and expedite the growth of their businesses. Our philosophy is simple: by evaluating the existing ecosystem and factoring future trends in the marketplace, we create a unique strategy and execution plan to position your company and its products for optimal results. In doing so, we navigate startup and mid-size firms towards successful outcomes thereby increasing your company's value.
HOW WE CAN HELP
GAMES
  • Scalability, redundancy and backend infrastructure support
  • Social media integration, customer support
  • Web and mobile API, SDK integration
  • Planning, budgeting, RFPs, contract negotiations
  • Product development milestones and testing cycles
  • Media integration and sponsorships
  • Data & analytics review for iterative development
  • Leveraging social media, viral marketing campaigns
  • Community building and forums
  • Websites, apps (native and HTML5)
DIGITAL MEDIA
GAMES
TECHNOLOGY
SERVICES
MARKET STRATEGY
PRODUCT MARKETING
BUSINESS DEVELOPMENT
PRODUCT EVANGELISM
CORPORATE AUDITING
CONTENT ACQUISITION
WE BELIEVE
...great companies are borne from need in the marketplace met with great passion.
...entrepreneurs need assistance in executing their visions.
Our Guiding Principles
  • Technology and Digital Media companies who have a clear underlying focus on consumer products, games services, and/or consumer entertainment content
  • Must be innovative and unique in the product offering, engaging, and simple with potential for explosive growth
  • Products should be user-centric with an eye towards customer focus first and foremost
  • Defined business model not a must, but company needs to have core understanding of value to partners and/or consumers
  • Core motivation: assist entrepreneurs in executing their visions and expedite the growth of their businesses
CLIENTS
See what our clients have to say about us.
EXPERIENCE & TESTIMONIALS
Ross Avner has been instrumental to my department RadiumOne Engage. We offer User Acquisition and Monetization tools for developers and publishers seeking to drive ROI-based performance for their apps and games. Ross assisted us by improving our business cycle, our product branding, and our communication methodology to the marketplace. As a result, we've been able to showcase our value-offering more clearly and how our tools drive higher performance than our competitors for developers and publishers. Our products have been adopted by several industry leaders who are now established partners with RadiumOne. With Ross' assistance and counsel we are working smarter and better and I'm optimistic about our direction and our future.
David Edri
Vice President, Engage
RadiumOne
I started Toozone Studios with the goal of bringing cartoons to various audiences worldwide. We've had success bringing our shows to Europe, Asia, and Latin America. For my next project, I wanted to try something different... introducing the characters of our upcoming cartoon via a mobile game. I brought in Ross Avner to spearhead the project. Ross assisted me by defining the product's functionality, creating a development budget and a RFP for 3rd party developer selection, and ensuring development milestones were met. The net result facilitated Toonzone's ability to create two wonderful product -- a digital mobile game and a tactile card game -- to support our Brand and Franchise. Ross' performance is of the highest standard and caliber, and even after our engagement had ended, Ross was accessible to us when we needed continued support. As an independent self-starter and entrepreneur, my success is driven by commitment from employees, investors and partners. Ross understands the needs of a business driver like myself and is someone I depend on. He is definitely a person who is committed to excellence.
Konnie Kwak
Founder & President
Toonzone Studios
I met Ross through an industry colleague over a year ago and shortly after he started working with us at Funtomic. We elicited Ross's expertise across various sectors of our business. Not everything we tackled together immediately worked, however, by focusing on results and staying agile he made meaningful contributions. Ross spearheaded key initiatives that resulted in successful partnerships with Disney and Mind Candy that moved the company forward. It takes a special personality to come in as an outsider and earn the trust of a team in order to produce results, and Ross did just that.
Noam Makavy
CEO
Funtomic
CONTACT US
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  point-a2b.com
  @rossavner
  rossavner